The Business of Carnival

What Will You Learn?

• Common Branding Errors
• Whether your brand and slogan can qualify for trademark protection
• The steps in the trademark registration process
• Tips for generating revenue globally from your trademark
• The impact that the look and feel of your brand can have on a customer
• The aesthetic aspects of selecting the right brand
• The importance and value of having a brand registered as a trademark
• How to use photographs & music in your advertisements on digital media without infringing Intellectual Property
• The differences between traditional and modern advertising
• What types of Intellectual Property assets are used in marketing content
• Common practices, mistakes, and tips to avoid infringement
• How to align with the right influencers for your brand
• The key clauses in influencer contracts so that you enter into deals on a solid foundation
• How to identify which clauses are beneficial for your specific arrangement with an Influencer